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Tonight on NBC, some of the ads will be animate with the sounds of “The Sound of Music.”

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As the Peacock makes an attack to draw eyeballs this black at 8 p.m. ET with a alive advertisement of the acclaimed 1959 musical,  retail behemothic Walmart will air customized ads featuring the Brooks ancestors of  Gardner, Kansas, which has 12 children, all accomplishing activities to the strains of the accepted tunes from the play. Indeed, Walmart will air bristles thirty-second ads in all, anniversary timed to run aloof afterwards the song actuality featured in anniversary atom has been articulate in the show.

NBC hopes the appearance will accompany families calm and “kind of capital this to enhance the excitement,” said Dan Lovinger, exec veep of ball ad sales at NBCU. “The abstraction is to actualize these customized vignettes about this real-life ancestors that accord to and mirror what is activity on in the show.”

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The ads will use oft-sung tunes such as “My Favorite Things,” “So Long, Farewell,” and “Do-Re-Mi” – all featuring the Brooks association application articles from Walmart.  In one ad, the ancestors will be apparent affable in the kitchen while a bag abounding of  groceries purchased at Walmart is on display. The aftermost atom of the black will affection the parents aggravating to get the kids to beddy-bye as they all use cyberbanking accessories accessible for acquirement at Walmart. “So Long, Farewell,” will comedy as the arena unfolds.

NBC was not able to say whether the Walmart ads will run anon afterwards the advertisement cuts to an ad breach – area they would accept the best appliance – or added in the mix of promotions that run in anniversary bartering interruption. Admirers will be told at the alpha of the affairs that the alive advertisement of “Sound of Music” is actuality presented by Walmart.

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NBC created the ads internally, Lovinger said. Walmart showed absorption in the affairs afterwards NBC appear it would run a alive advertisement of the comedy featuring accompanist Carrie Underwood in the advance role during its upfront presentation to advertisers aftermost May.  NBC absolutely went out and begin the ancestors afterwards a four-day casting accomplishment in September.

NBC and Walmart accept teamed up ahead on family-friendly fare: In 2010, the banker and Procter & Gamble abutting with NBC to actualize a TV movie, “Secrets of the Mountain,” that aimed to action an another to what the advertisers beheld as an access in risqué book on the boob tube Afterwards “Mountain” ran in April, a  similar effort, “The Jensen Project,” aired in July of that year. Broadcasts of the films featured both ads from anniversary aggregation as able-bodied as placements of their articles and logos in the agreeable itself.

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The three-hour alive advertisement of “The Sound of Music,” set to booty abode from a soundstage on Long Island, N.Y., is an aggressive activity for the Peacock in the weeks afore Christmas. It is one of  a cardinal of alive “spectaculars” actuality army by TV networks in an attack to draw in the ample audiences that accept become added difficult to acquisition as admirers use new technology to watch the programming that interests them at times of their own choosing. Discovery Channel begin success beforehand this year with a alive advertisement of aerialist Nik Wallenda walking a tightrope over a gorge in the around of the Grand Canyon.

The soundtrack for the alive advertisement has been pre-recorded and the commercials allow the show, produced by Craig Zadan and Craig Meron, a abundance area of sorts for apparel and set changes.

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Walmart’s ads would be adamantine to use in any added program, but marketers accept approved an accretion absorption in crafting commercials for actual specific occasions, back the affairs warrant. During ABC’s 2010 advertisement of the alternation afterpiece of “Lost,” for example, Target  ran commercials  that played off accepted elements from the ambiguous series.One Target atom fabricated advertence to the accepted “smoke monster” that inhabited the island at the centermost of the drama, again reminded admirers a smoke detector at Target amount as little as $10.99.

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