You Will Never Believe These Bizarre Truth Behind Parts For Kohler Kitchen Faucets | Parts For Kohler Kitchen Faucets
TAYLOR, Mich.— The aggregation has a abounding calendar of models, from low-priced, anatomic ones to those whose actualization and achievement accept been anxiously styled to activity luxury. It alike has some alien models, to amuse barter with a aftertaste for things European.

Despite its adjacency to Detroit, the Masco Corporation's archetypal band has annihilation to do with automobiles. Masco is the nation's better name in faucets. Its business is booming forth with housing, area low absorption ante accept angry architecture and remodeling.
Masco is a billion-dollar aggregation that has flowed about from one idea: Bodies accretion it added acceptable to use one duke instead of two to about-face on a kitchen faucet. No Washers, Either
Alex Manoogian, the Armenian immigrant who founded Masco, developed the single-handled faucet in the aboriginal 1950's, back the aggregation was a baby apparatus boutique specializing in auto parts. The handle is angry larboard or appropriate for hot or cold, and it is pushed or pulled to ascendancy the volume. The device, now commonplace, is additionally dripless, accepting no washers to abrasion out.
Last year, Masco's faucet sales totaled $303 million, or about 35 percent of the civic total, according to analysts. The added $700 actor or so of Masco's revenues came from a array of products, mostly advised for use in the home, and all were financed by the gusher of banknote from the faucet business.
The aboriginal Delta faucet that Masco started authoritative in 1954 was a simple, chrome-plated device. Today, the Delta band is to faucets what Chevrolet is to automobiles, with models alignment from almost simple, bargain ones of about $40 to ''designer'' offerings costing hundreds of dollars. Allotment of the Pampering

Masco produces a banal accoutrement - the faucet - that has become allotment of the about-face against accommodating in home design. In America today, the account that pep up home sales are abundant baths and busy kitchens. The Civic Kitchen and Bath Association estimates that 12 actor new kitchens and baths will be installed this year, at costs alignment from a few thousand dollars to added than $20,000.
''People are accommodating to absorb money on faucets these days,'' said Mary A. Ford, an autogenous artist in Ann Arbor, Mich. ''They are attractive for adorableness as able-bodied as function. A faucet today is added than a chrome cascade and a batten handle.''
Masco has broadened its faucet curve above Delta, alms the Peerless cast for do-it-yourselfers and the Epic band for bodies who do not blink at advantageous abutting to $1,000 for a faucet fabricated of marble and adored metals. One archetypal has the attending of a allotment of avant-garde sculpture.
Interestingly, best of the Epic models are of the two-handle array and are advised abundantly for use in bathrooms. ''People are added businesslike about kitchens,'' said John C. Nicholls Jr., a Masco official. ''And they are added acceptable to accept a apparatus in one duke in a kitchen.''
The aggregation additionally offers a band of Danish-made faucets covered in what are declared as ''candy-colored acrylics.'' American Standard, a competitor, has developed one that displays the temperature of the baptize abounding through it, and others appear with handles of porcelain, semiprecious stones, Wedgwood ceramics and crystal. Advertising Stressed

Richard Manoogian, Alex's son and Masco's accepted chairman, said the industry had helped actualize the appeal for added big-ticket faucets, and that Masco connected to acquaint on arrangement television and specialty magazines to accumulate its cast names in the accessible eye.
''It acclimated to be the alone time you replaced a faucet was back the old one wore out,'' Mr. Manoogian said. ''Now they are purchased for artful reasons.''
The faucet business is not after competition. Added key players are the Moen analysis of Stanadyne Inc., which is ranked additional to Masco with about 20 percent of the market, American Standard Inc. and the Kohler Company. American Standard and Kohler are basically suppliers of sinks and tubs.
Masco has acquaint a 29-year almanac of steadily accretion profits and its sales accept developed at an absorbing 20 percent a year. The company's banal has been article of a admired on Wall Street as it has added in amount and breach frequently. Masco admiral accept affected that a $2,000 advance in the banal in 1959 would be account added than $3 actor today. [ The banal bankrupt Monday at $31.875, bottomward 87.5 cents, on the New York Banal Exchange. ] Masco admiral say they accept abhorred the ups and downs of the new-homes bazaar by apperception 60 percent of their faucet business on remodeling, the added abiding end of the trade. Profits Invested
Financial analysts accede Masco the best able architect of the devices. ''Masco is several times added assisting in the faucet business than anyone else,'' said Jonathan Goldfarb, an analyst with Merrill Lynch. And these analysts say the aggregation has, for the best part, wisely invested profits from faucets into added products.

Most of the company's aboriginal investments were in accompanying metal-working fields. But afresh Masco has angled further afield, accepting the Thermador band of accessories and Merillat Industries, a maker of cabinets. It is currently authoritative its better acquisition, affairs Henredon Appliance Industries, a ambassador of a ample band of cher furniture, for about $300 million.
According to Mr. Manoogian, the added contempo purchases are advised ''to get us out of the kitchen and bath and into the blow of the house.'' He said Masco was absorption on ''upscale'' homes, those affairs for added than $150,000 as a civic average, admitting abundant added in some localities.
''We're alone affairs an boilerplate of $260 in appurtenances in those homes, which is beneath than 10 percent of our potential,'' he said. Automated Spinoff
As the company's customer articles business was growing, the auto genitalia operations were as well, but at a bottom rate. Two years ago, the automated operations were spun off as a abstracted company, Masco Industries, abrogation Masco with alone customer products.
''I'm not decidedly agog on their slogan, 'products for the home and family,' but the abstraction makes sense,'' said Barbara T. Alexander, an analyst with Salomon Brothers. ''They are developing a ancestors of articles that can be awash through a ancestors of administration channels.''

A acceptable archetype of this approach, she said, are the Delta and Peerless faucet lines. Delta is accessible alone through plumbers and broad accumulation houses, while Peerless is awash in retail stores. ''They're appreciably similar, and so you see the befalling they accept in added curve to access sales after abacus a lot added bodies or operating capacity,'' Miss Alexander said.
Photo of Richard Manogian (NYT/Peter Yates); Photos of Masco faucets; Graph assuming access in faucet sales, from 1976 to 1985
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